Good news! ChickenJoy is back in Jollibee's menu according to reports. No more #ChickenSAD. Kudos!
Last week, netizens were heartbroken after Jollibee offered alleged shortage of one of the best menus, ChickenJOY in some branches in Metro Manila. Frustration as they were, they shared their sad experiences thru social media --- and it went viral, then the trending hashtag used #ChickenSad.
As the news broke, Jollibee stated and denied any shortage in supplies of chicken, burgers, and Spag, but it were affected by "system upgrade"
We would like to clarify that this is NOT a supply issue or a chicken shortage situation. Rest assured that this is only temporary as we are working round the clock to ensure that all our products – including Chickenjoy, Jolly Spaghetti and Yumburgers – will be made available again in all the affected stores soonest. In fact, some of these stores have already begun offering these Jollibee favorites again. We would like to sincerely apologize for this temporary inconvenience, and thank our customers for bearing with us.Also, Jollibee explained that the company’s migration to a new system that started on August 1, 2014, has slowed down its sales order taking, product loading, and transport of goods. [1]
So if some people think it's the shortage of supplies, KFC Philippines took advantage by offering an ads of its signature chicken drumstick in line with the trending hashtag #ChickenSad.
In a Twitter, KFC post a photo ads:
"No such thing as #ChickenSad in the house of #SoGood," KFC posted on its Twitter account Thursday night. It also included an advertisement of its signature chicken drumstick.
However, this kind of marketing technique is not allowed according to Advertising Standards Council Code of Ethics.
To cite:
Section 1. DISPARAGEMENT
a. Advertisements shall not directly or indirectly disparage, ridicule, criticize or attack any natural or juridical person, groups of persons or any sector of society, especially on the basis of gender, social or economic class, religion, ethnicity, race or nationality.
b. Maliciously ridiculing or denigrating religion, culture, customs and traditions is prohibited.
c. References to minority groups should not be stereotypical, malicious, unkind or hurtful.
d. References to religious or political beliefs should not be offensive, belittling or hurtful, and the use of religious themes should be treated with extreme care.
e. Those who have physical or sensory impairment, or intellectually or mentally challenged persons should not be demeaned or ridiculed.
f. Advertisements should not directly or indirectly disparage, ridicule or unfairly attack competitors or non-competitors, competing or non-competing products or services,
including distinguishing features of their advertising campaigns such as specific layout, copy, slogan, visual presentation, music/jingle or sound effects.
g. Advertisements shall not make any presentation that brings advertising into disrepute both as a profession and as a business activity.
h. Use of humor to disparage another brand/product or service is not allowed.
BONUS: Where's MCDO here? :3
Images: KFC PH Twitter, PhilStar, Facebook
References:
- http://www.abs-cbnnews.com/lifestyle/08/07/14/kfc-rides-chickensad-trend-new-ad
- http://www.asc.com.ph/our-standards/code-of-ethics/product-claims
- http://www.adobomagazine.com/philippine-news/kfc-chickensad-ad-disappears
- http://www.rappler.com/business/industries/176-food-and-beverage/66328-jollibee-branches-open-august-17
- http://www.abs-cbnnews.com/video/business/08/15/14/no-more-chickensad-all-jollibee-stores-open-sunday
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